JEFF LUDES photographs the Acura MDX PMC Edition in Acura’s innovative Performance Manufacturing Center for Mullen-Lowe
JEFF LUDES photographed for ACURA, the luxury brand from Honda. “I recently had the chance to travel to Acura’s innovative Performance Manufacturing Center to document their newest limited-edition offering, the MDX PMC Edition. They followed along with the production process, paying special attention to the hand-finished Valencia Red Pearl paint, which looked stunning against the stark factory background.”
The agency was Mullen-Lowe with Creative Director Eric Schroeder, Art Director Sebastian Walker and Art Buyer Carmen Lam. Post production was taken care of by Studio KB.
CREDITS
Production Anne Tower
Advertising Agency Mullen-Lowe
Creative Director Eric Schroeder
Art Director Sebastian Walker
Art Buyer Carmen Lam
Post Production Studio KB
Photographer Jeff Ludes
About JEFF LUDES
After a false start shooting skateboarding, Jeff sought professional help and enrolled at Art Center College of Design in California. He graduated in 2002, and joined Fox a few months later. Following advice to "shoot what you love," he was surprised to find a provocative challenge in automotive photography- to make a product beautiful, in an image that creates an emotional connection.
Clients include Acura, Audi, BMW, Cadillac, Chevrolet, FIAT, Ford, GMC, Honda, Hyundai, Infiniti, Jeep, Kia, Lexus, Lincoln, Mercedes-Benz, Mitsubishi, Nissan, Porsche, Renault, Subaru, Toyota, Volkswagen.
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