Jeff Ludes photographs the launch campaign for the Ram 1500 Truck in the greater Los Angeles area on commission for The Richards Group
The launch campaign of the RAM 1500 TRUCK Line appeared online and in print. Transportation specialist JEFF LUDES was commissioned by The Richards Group to realize the motifs for the product launch. "Shooting the top-secret new model required some creative solutions to keep it out of the public eye, but the team came away with a wide variety of images from downtown to mountain tops. The shoot was carried out over the course of six days in my own backyard: the Los Angeles area. With a huge variety of locations available, and great weather, it was the perfect choice," the photographer tells GoSee.
Ram Truck or simply Ram is a brand of US carmaker Chrysler introduced in 2009, which combines cost efficiency, flexibility, power and driving pleasure. It was created from the model name of the , utility vehicle Dodge Ram. From The Richards Group, Creative Director Aaron Thornton, Art Director Parker Bell and Art Buyer Deb Grisham were responsible together with Jeff LUDES for realizing the campaign motifs.
CREDITS
Client Ram
Advertising Agency The Richards Group
Creative Director Aaron Thornton
Art Director Parker Bell
Art Buyer Deb Grisham
Post Production Studio KB
Photographer Jeff Ludes
About JEFF LUDES
After a false start shooting skateboarding, Jeff sought professional help and enrolled at Art Center College of Design in California. He graduated in 2002, and joined Fox a few months later. Following advice to "shoot what you love," he was surprised to find a provocative challenge in automotive photography- to make a product beautiful, in an image that creates an emotional connection.
Clients include Acura, Audi, BMW, Cadillac, Chevrolet, FIAT, Ford, GMC, Honda, Hyundai, Infiniti, Jeep, Kia, Lexus, Lincoln, Mercedes-Benz, Mitsubishi, Nissan, Porsche, Renault, Subaru, Toyota, Volkswagen.
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