Jeff Ludes photographs the new BMW i8 Roadster & Coupe with a modern streamflow design for Serviceplan and BMW
Only those who overstep borders are really free. The first BMW i8 Roadster embodies like no other car this urge for freedom and perfection: It glides almost silently top down under the clear blue sky and promises a roadster feeling like never before. In summer, GoSee member Jeff Ludes photographed the new BMW i8 Roadster with its eye-catching butterfly doors for Serviceplan. SONDA took care of production.
"Finally revealed to the public is BMW's newest sports car, the i8 Roadster, along with a refreshed version of the i8 Coupe. I had the pleasure of shooting these unique vehicles over the summer in Madrid, the perfect setting to explore light & shadow. Although guided by a shot list, together with the creative team from Serviceplan, I made sure there was enough time each day to hunt for unexpected opportunities and came home with a lot of shots that they couldn't have planned for. SONDA handled production of the shoot, ensuring everything went smoothly from start to finish. Since shooting a top-secret car on city streets wouldn't be a possibility, the team shot only the present version of the i8. RECOM created the updated parts in CGI, and worked with me to establish a very natural look & feel across the series of images," the photographer tells GoSee.
We present you the atmospheric result here on GoSee.
CREDITS
Client BMW
Production SONDA Productions / Werner Dürsteler
Advertising Agency Serviceplan
Creative Director Jan Grothklags
Art Director Gereon Stratmann, Sebastien Stabenau
Post Production Recom
Photographer Jeff Ludes
About JEFF LUDES
After a false start shooting skateboarding, Jeff sought professional help and enrolled at Art Center College of Design in California. He graduated in 2002, and joined Fox a few months later. Following advice to "shoot what you love," he was surprised to find a provocative challenge in automotive photography- to make a product beautiful, in an image that creates an emotional connection.
Clients include Acura, Audi, BMW, Cadillac, Chevrolet, FIAT, Ford, GMC, Honda, Hyundai, Infiniti, Jeep, Kia, Lexus, Lincoln, Mercedes-Benz, Mitsubishi, Nissan, Porsche, Renault, Subaru, Toyota, Volkswagen.
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