Transportation photographer JEFF LUDES and his team spent several days in the mountains of the Californian Sierra Nevada, where they realized an unusual social media campaign for South Korean carmaker KIA. Instead of a hamster, KIA used larger animals this time... "The amazing concept paired each vehicle with a "spirit animal" that best suited its character and abilities. Professional handlers brought in the trained animals, giving Jeff the freedom to get really close and capture some unique images. The best part was seeing the animals enjoy themselves in the snow, something they don't get much of in Southern California."
CREDITS
Client Kia
Usage AWARDS 2019
Advertising Agency David & Goliath
Photographer Jeff Ludes
About JEFF LUDES
After a false start shooting skateboarding, Jeff sought professional help and enrolled at Art Center College of Design in California. He graduated in 2002, and joined Fox a few months later. Following advice to "shoot what you love," he was surprised to find a provocative challenge in automotive photography- to make a product beautiful, in an image that creates an emotional connection.
Clients include Acura, Audi, BMW, Cadillac, Chevrolet, FIAT, Ford, GMC, Honda, Hyundai, Infiniti, Jeep, Kia, Lexus, Lincoln, Mercedes-Benz, Mitsubishi, Nissan, Porsche, Renault, Subaru, Toyota, Volkswagen.