Manuel FERRIGATO photographed the latest edition of the Sport Conrad catalog. The outdoor photos were shot in and around Garmisch-Partenkirchen. The photos capture disciplines such as running, climbing, hiking and biking in casual moments – with a focus on authenticity and sportiness. The topic of outdoors was also taken into the studio: Serving as the backdrop were drawings by Munich-based movie poster painter Rene Birken, which were created during the shoot. The outfits were staged in front of a series of new landscapes complemented decoratively by elements from nature.
Sport Conrad is a family business in Bavaria with four stores and more than 110 years of alpine experience. As a full-service client of the Garmisch-based advertising agency NAGEL, which actively supports them in all areas of advertising. Creative responsibility was in the hands of NAGEL advertising agency.