Expressive faces, the northern sky, cracks in the asphalt – the GORE-TEX® active products with SHAKEDRY™ technology were photographed by Manuel Ferrigato in the primal landscape of Scotland for the new Gore Bike Wear / Gore Running Wear campaign 2017.
In focused, unusually still photos, the campaign shows professional athletes training in moments between dedication and determination. Photographed were athletes of endurance sports road cycling and running, including exceptional runner Florian Neuschwander. Responsible for the campaign is London-based agency Fresh Britain.