Manuel Ferrigato photographed the latest mobility campaign ‘Get Movin’ for local and regional railway transportation in Baden-Württemberg, Germany. The campaign is aimed at promoting local and regional transportation systems in the state of Baden-Württemberg, which is marked by a strong automotive industry, and by doing so, contribute to a new and more eco-friendly mobility culture in the long run.
The campaign was developed by Stuttgart-based creative agency Panama. The focus: raising awareness for the umbrella brand ‘bwegt’, or ‘Movin’, and getting people slowly but surely to reevaluate their preferred means of transportation and change it long term.
Thomas Schatton, Managing Director of Panama, explains : “With the campaign ‘Get Movin’, we are asking people to rethink their mobility habits, whether they’re commuting or in their spare time. At the same time, the campaign shows what the brand has to offer in an emotionally and relatable way. And what does the increased recognition tell us? We nailed it!”
Baden-Württemberg is the third-largest German state and is located in the south of the country, bordered on Switzerland and France. Porsche and Mercedes-Benz are both headquartered in the capital Stuttgart. Baden-Württemberg is the German state with the highest exports (2021), the second-lowest unemployment rate (April 2022), and the fourth-highest gross domestic product (GDP) per capita (2021) as well as the most patents pending per capita (2021).
GoSee : manuelferrigato.com