With the Aventador LP 700-4, the Italian car maker takes it to an entirely new level and wants to redefine the super sports car segment with the vehicle. Marc TRAUTMANN realized the car in modern photos. He explains the underlying idea here on GoSee:
“The concept of the personal CGI work was to create power and dynamics by dissolving conventional spatial structures. The architectural elements, inspired by Daniel Libeskind, give the Lamborghini a static appearance and create the impression that it was shot in a space outside of the scenery. The architectural design was created in cooperation with Franken Architekten, and the realization was done by Recom Farmhouse.”
CREDITS
Artist Marc Trautmann
Post Production Recom Farmhouse
Architecture Franken Architekten
About MARC TRAUTMANN
CURRICULUM VITAE
Born in the 60´s
Grown up in the 70´s
Starting with Photography in the mid 80´s
In the late 80´s he started studies in Photography and Art History
In the late 80´s he started assisting and working for photographers in Germany and international.
Travel through Central and South America in 92´
Worked for Annie Leibovitz in 1994 on shoots in Paris and Germany.
Travel through South East Asia in 94´
After his travels he started to set up his own phtographers atelier.
His work was always influenced by Film Music, Fashion and Arts.
In his early days he worked for fashion brands, electronic music magazines and took pictures of Daft Punk, Air, Chemical brothers and many more.
He shot Fashion for Vogue Hommes, Optimum Magazine and brands like Drykorn.
His knowledge for car photography he gained from assisting to car photographers and travelling all over the world to shoot cars in landscape and architectual enviroment.
In his present time he is mainly shooting Cars and People.
Beside that he works on personal projects.
One is a lifetime project named “Cinemasopes fictional film stills”
Another one is off the Radar
Another one is secret areas