Marc Trautmann photographs MERCEDES BENZ GLE campaign for Jung von Matt on Lake Tahoe
Transportation specialist MARC TRAUTMANN photographed the new MERCEDES BENZ GLE campaign on California's idyllic Lake Tahoe surrounded by pine forests in a romantic mountain landscape. To underscore the claim: 'In its element on any terrain', Marc staged the SUV both on- and off-road. The former M-Class was given a new name and with it a facelift: The GLE has new headlights with an integrated daytime driving function, a new fender design, and LED tail lights. The DYNAMIC SELECT Controller can be set to the driver's personal preference (comfortable, sporty, winter-proof, off-road ready or plus, and individual), and its off-road performance predestines the GLE perfectly for controlled downhill driving.
A bit of prop styling pepped up the barren vegetation for the photo to elegantly stage the car in a richer green backdrop. Jung von Matt was the executive agency with creatives Jonas Keller und Justine Boltzek, and art buying by Manja Tai and Yannik Nielsen. The motifs will be used for catalogues and online presentations.
CREDITS
Client Mercedes-Benz
Production Jake Mills Productions / Jake Mills
Usage Campaign brochure and online
Advertising Agency Jung von Matt
Art Buyer Yannik Nielsen
Post Production Jung von Matt/craft / Malte Rehde
Photographer Marc Trautmann
Creatives Jonas Keller, Justine Boltzek
Assistant Pascal Schonlau
About MARC TRAUTMANN
CURRICULUM VITAE
Born in the 60´s
Grown up in the 70´s
Starting with Photography in the mid 80´s
In the late 80´s he started studies in Photography and Art History
In the late 80´s he started assisting and working for photographers in Germany and international.
Travel through Central and South America in 92´
Worked for Annie Leibovitz in 1994 on shoots in Paris and Germany.
Travel through South East Asia in 94´
After his travels he started to set up his own phtographers atelier.
His work was always influenced by Film Music, Fashion and Arts.
In his early days he worked for fashion brands, electronic music magazines and took pictures of Daft Punk, Air, Chemical brothers and many more.
He shot Fashion for Vogue Hommes, Optimum Magazine and brands like Drykorn.
His knowledge for car photography he gained from assisting to car photographers and travelling all over the world to shoot cars in landscape and architectual enviroment.
In his present time he is mainly shooting Cars and People.
Beside that he works on personal projects.
One is a lifetime project named “Cinemasopes fictional film stills”
Another one is off the Radar
Another one is secret areas
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