MARC TRAUTMANN stages the new Bentley Flying Spur in New York City for Keko London – a majestic masterpiece of design and performance shot in one of the most thrilling and exciting cities
The new Flying Spur is a unique combination of sporty dynamics and modern craftsmanship with cutting-edge design. The clear lines, flowing contours and balanced proportions of the new Flying Spur make for a sophisticated appearance. MARC TRAUTMANN photographed the new campaign for KEKO London between skyscrapers and urban canyons in New York City. Creative Direction was in the hands of Iain Ross, and the agency producer was Sam Henshaw.
“The new Bentley Flying Spur global imagery was photographed and produced in New York City. The car was rendered via CGI, and post production was taken care of by MAINWORKS. All shots were tracked via a virtual rig. The breathtaking architecture and atmosphere of one of the most thrilling cities in the world served as the perfect stage for this majestic car which is designed for maximum performance.” MARC TRAUTMANN tells us about the production.
“The brief was to show the emotion, power, and majesty of the new Flying Spur in the images. We are presenting the imperial blue car in downtown New York City and the Silver Tempest Spur on major roads between cities. Two different varnishes, two trim levels – all visualized via CG technology. These images are used mainly in the new brochure for the Flying Spur,” the team from MAINWORKS adds.
CREDITS
Production Hi I'm Roger
Advertising Agency Keko London
Creative Director Iain Ross
Post Production Mainworks GmbH
Photographer Marc Trautmann
About MARC TRAUTMANN
CURRICULUM VITAE
Born in the 60´s
Grown up in the 70´s
Starting with Photography in the mid 80´s
In the late 80´s he started studies in Photography and Art History
In the late 80´s he started assisting and working for photographers in Germany and international.
Travel through Central and South America in 92´
Worked for Annie Leibovitz in 1994 on shoots in Paris and Germany.
Travel through South East Asia in 94´
After his travels he started to set up his own phtographers atelier.
His work was always influenced by Film Music, Fashion and Arts.
In his early days he worked for fashion brands, electronic music magazines and took pictures of Daft Punk, Air, Chemical brothers and many more.
He shot Fashion for Vogue Hommes, Optimum Magazine and brands like Drykorn.
His knowledge for car photography he gained from assisting to car photographers and travelling all over the world to shoot cars in landscape and architectual enviroment.
In his present time he is mainly shooting Cars and People.
Beside that he works on personal projects.
One is a lifetime project named “Cinemasopes fictional film stills”
Another one is off the Radar
Another one is secret areas
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ADVERTISING, PEOPLE, PORTRAIT, TRANSPORTATION, HAIR, MAKEUP, STILLS …. THE ACCOUNTS WITH
A BLUE STAR ARE APPROVED BY GOSEE
