Markus Mueller photographs the new Xmas campaign for OTTO entitled 'Everything goes on Christmas' with authentically imperfect Xmas moments on commission for Heimat
With elaborately produced and atmospheric motifs, Markus Mueller photographed the Christmas campaign of online retailer OTTO this year, demonstrating humorously what can all go wrong over the holidays. The slogan "Everything goes on Christmas", developed by the advertising agency Heimat, doesn't lack the emotional and dreamy moments in the true spirit of the festivities.
Photos were shot in parallel to the TV commercials in Sofia/Bulgaria and the surrounding area. Production was taken care of by GoSee member Element E. Responsible from Heimat were Creative Director Arne Stach and Art Buyer Julia Indra Wenzel. "OTTO was among the first brands in Germany to successfully use emotional Christmas spots.
Meanwhile, but not only on Christmas – a lot of brands have hopped onto this bandwagon and now create their own spots with a lot of sentimentality and idealism; the way Christmas has to be celebrated. This year's OTTO Christmas campaign would like to take the edge off with lightness and humor," Alexander Rohwer, Head of Strategy & Brand at OTTO, explains.
CREDITS
Client OTTO
Production Element E
Advertising Agency Heimat Werbeagentur
Creative Director Arne Stach
Art Buyer Julia Indra Wenzel
Post Production TREY Digital Studio / Elisabeth Winter
Styling Susanne Kreyenfeld
Photographer Markus Mueller
About MARKUS MUELLER
Like few other photographers Markus Mueller knows how to use visual means – depth in particular – to create places that invite discovery. Throughout his work he rejects the obvious and embraces the freely associative.
Markus Mueller's path to photography was preceded by a detour through the humanities. He began a degree program in history and political science in his hometown of Dresden, but while slogging through dreary texts he discovered his love of images, and decided to leave university and concentrate on photography instead. He first worked as a photographer’s assistant, and later enrolled at Berlin’s Lette Verein school, earning his diploma in 2003. Since then he has lived and worked in Germany’s capital, where his office is now based.
In addition to his art photography, Markus Mueller is known for his sophisticated work in advertising and is an internationally sought-after photographer for clients such as Adidas, Volkswagen, Land Rover, O2, Hornbach, Mercedes-Benz and Panasonic. Even in his commercial projects, Markus Mueller eschews the functional and instrumental and seeks to create timeless, enduring images. He has received numerous awards for his work, including a Clio Award, an Epica Award and a WPPED Cream Award as well as prizes from ADC Germany, ADC Europe, Cannes Lions and D&AD London.
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