MARKUS MUELLER photographs visually stunning feelings of happiness for Swiss online casino JACKPOTS.CH and the agency Family AG
In the new image campaign for Swiss online casino jackpots.ch, MARKUS MUELLER staged feelings of happiness in visually stunning imagery. The creative agency was Family AG from Zurich.
Family: “Our campaign last year successfully demonstrated that happiness is nothing more, and nothing less, than avoiding misfortune. This year, the concept is to get to the very origin of a moment of happiness. The focus in this humorous chain reaction of happiness is on emotions. The story for it was dramatically staged in slow motion, told backwards and accompanied by an epic catchy soundtrack. The 360° image campaign celebrates moments of happiness with dedicated creatives to share in the excitement.”
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CREDITS
Client Jackpots Schweiz
Production Bad Rabbit
Advertising Agency Family Agency
Creative Director Claudio Catrambone
Art Director Michael Kiwic
Post Production vividgrey / Simon Geis
Photographer Markus Mueller c/o VISUALEYES ARTISTS
About MARKUS MUELLER
Like few other photographers Markus Mueller knows how to use visual means – depth in particular – to create places that invite discovery. Throughout his work he rejects the obvious and embraces the freely associative.
Markus Mueller's path to photography was preceded by a detour through the humanities. He began a degree program in history and political science in his hometown of Dresden, but while slogging through dreary texts he discovered his love of images, and decided to leave university and concentrate on photography instead. He first worked as a photographer’s assistant, and later enrolled at Berlin’s Lette Verein school, earning his diploma in 2003. Since then he has lived and worked in Germany’s capital, where his office is now based.
In addition to his art photography, Markus Mueller is known for his sophisticated work in advertising and is an internationally sought-after photographer for clients such as Adidas, Volkswagen, Land Rover, O2, Hornbach, Mercedes-Benz and Panasonic. Even in his commercial projects, Markus Mueller eschews the functional and instrumental and seeks to create timeless, enduring images. He has received numerous awards for his work, including a Clio Award, an Epica Award and a WPPED Cream Award as well as prizes from ADC Germany, ADC Europe, Cannes Lions and D&AD London.
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