MARKUS MUELLER shoots the image campaign of the German Golf Association for the agency Serviceplan
The Berlin-based photographer MARKUS MUELLER was in Cape Town for the German GOLF ASSOCIATION and staged portraits in front of a quaint golf course background. The objective of the new campaign is to improve the image of the golfing sport in Germany and to win over more young people for it. The motto was: cool guys also play with the small white ball, not only with the large black & white one. The executive agency was Serviceplan with CD Michael Johne. Orange Films was in charge of production; post production was one by Simon Geis.
CREDITS
Client Deutscher Golf Verband
Production Orange Films
Advertising Agency Serviceplan / Belin
Creative Director Michael Johne
Post Production Simon Geis
Location Cape Town
Photographer Markus Mueller
About MARKUS MUELLER
Like few other photographers Markus Mueller knows how to use visual means – depth in particular – to create places that invite discovery. Throughout his work he rejects the obvious and embraces the freely associative.
Markus Mueller's path to photography was preceded by a detour through the humanities. He began a degree program in history and political science in his hometown of Dresden, but while slogging through dreary texts he discovered his love of images, and decided to leave university and concentrate on photography instead. He first worked as a photographer’s assistant, and later enrolled at Berlin’s Lette Verein school, earning his diploma in 2003. Since then he has lived and worked in Germany’s capital, where his office is now based.
In addition to his art photography, Markus Mueller is known for his sophisticated work in advertising and is an internationally sought-after photographer for clients such as Adidas, Volkswagen, Land Rover, O2, Hornbach, Mercedes-Benz and Panasonic. Even in his commercial projects, Markus Mueller eschews the functional and instrumental and seeks to create timeless, enduring images. He has received numerous awards for his work, including a Clio Award, an Epica Award and a WPPED Cream Award as well as prizes from ADC Germany, ADC Europe, Cannes Lions and D&AD London.
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ADVERTISING, PEOPLE, PORTRAIT, TRANSPORTATION, HAIR, MAKEUP, STILLS …. THE ACCOUNTS WITH
A BLUE STAR ARE APPROVED BY GOSEE
01.01.1970