Masterful since 1863 – GoSee presents you the campaign and lookbook for the new ETERNA 2019 collection by photographer MAX VON TREU
'ETERNA. Since 1863.' The year in which the Hönigsberg brothers founded the company in Vienna, marking the birth of today's ETERNA Mode GmbH. In 1927, ETERNA opened a branch office in Passau – hence the present location. ETERNA celebrated its 150th anniversary in 2013 in honor of its tradition as a shirt and blouse expert.
For the 2019 season, fashion photographer MAX VON TREU shot shirt and blouse collections from the renowned and extremely successful and richly traditional company. "A carefree summery interplay of light and shadow paired with natural elements reflect the class of the product and stand for desire and sensual emotion.
Art direction: Ulla van den Heuvel, production & casting: We love Artbuying, Art Producer: Sandra Bürkle, hair & make-up: Georgias Tsiogkas, digital support came from BLINK IMAGING, and Max is represented by Katrin Hohberg. eterna.de
CREDITS
Client Eterna
Production WE LOVE artbuying GmbH / Sandra Bürkle
Art Director Ulla van den Heuvel
Producer WE LOVE artbuying GmbH / Sandra Bürkle
Hair Georgios TSIOGKAS c/o Ballsaal
Casting WE LOVE artbuying GmbH / Sandra Bürkle
Photographer Max von Treu @Kathrin Hohberg
About MAX VON TREU
It was at the tender age of six when he was given his first snapshot-camera that Max von Treu, born in Munich in 1979, started showing interest in photography. Things got a little more serious when he got his first proper camera at the age of 17. It was love at first sight and a never ending array of snap shots, taken during early travels around the world. After graduating in Munich, Max decided to move to London to study mixed media arts at the University of Westminster. His main focus was filmmaking at first and it was only after he finished his studies and while assisting various fashion photographers that he discovered his passion for fashion and portrait photography. His professional career as a fashion photographer began when he was 25. Max is currently based in Berlin and Munich shooting for clients around the world.
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ADVERTISING, PEOPLE, PORTRAIT, TRANSPORTATION, HAIR, MAKEUP, STILLS …. THE ACCOUNTS WITH
A BLUE STAR ARE APPROVED BY GOSEE
