11.11.2018  •  Photographers NEWS

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Matthias Aletsee : 'Leading in Efficiency' – Mercedes Benz new Actros shoot in Croatia on commission for content marketing agency PRH Hamburg

Mercedes-Benz Trucks presents the brand's new flagship ACTROSS – an immediate eye-catching truck with a new, characteristic light signature on the upper headlight rim and a futuristic MirrorCam. Matthias Aletsee photographed the truck in Croatia for content marketing agency PRH Hamburg and Creative Director/Producer Dr. Lars Kruse. The highly confidential shoot took place in April.

So far, cameras that replace rear-view mirrors are usually only used in concept vehicles. Mercedes-Benz Trucks is now taking advantage of the technology and, with the new Actros, launching a truck as the first vehicle produced in the world to have the MirrorCam on board.

CREDITS
Advertising Agency     PRH Hamburg
Creative Director     Dr. Lars Kruse
Photographer     Matthias Aletsee

 
MATTHIAS ALETSEE

MATTHIAS ALETSEE

 
MATTHIAS ALETSEE

MATTHIAS ALETSEE

 
MATTHIAS ALETSEE

MATTHIAS ALETSEE

 
MATTHIAS ALETSEE

MATTHIAS ALETSEE

 
MATTHIAS ALETSEE

MATTHIAS ALETSEE

 

SOURCE : MATTHIAS ALETSEE