Metaverse workshops with virtual environments as part of STREETMEETWARSAW by PUMA, instructed by photographer and lecturer PAWEL FABJANSKI
Modern virtual production techniques facilitate digital editing and displace traditional green screen techniques. One of the most innovative Polish advertising photographers, PAWEL FABJANSKI, decided to tackle the topic. This year’s edition of STREETMEETWARSAW by PUMA workshops, which took place at Studio Tęcza, was an opportunity to put this idea to the test. The virtual setting for the workshops was created by Paweł Fabjański personally.
“The virtual production environment used during the classes was built from scratch specially for the event. Specialists from Hexart, a company from Gdańsk which creates VR, AR and XR solutions for video production, helped in the process of creating the work mechanism and during the session.
The image from the green screen was captured from the camera by the Capture One program, then keyed and combined with the background generated in Unreal Engine at the moment of pressing the shutter button in the proprietary Hexart software. In order for all the elements to work together, it was necessary to equip the camera with a VR tracker and find a way to tell the computer when the shutter was triggered. For this purpose, a photocell connected to the sound card was used,” Pawel tells GoSee.
BTS-Video
GoSee fabjanski.com
CREDITS
Client PUMA
Advertising Agency byTeal
Post Production Patrycja Gacka & FinalTouch
Hair & Make-up Anna Kobalczyk
Set Design Stretch the Sky, Zuza Słomińska
Model Artem Naumovich / PandaModels
Model Mateusz / PinokioModels
Photographer Pawel Fabjanski
About PAWEL FABJANSKI
PAWEL FABJANSKI, a commercial photographer based in Warsaw, Poland. His biggest interest is the thin line dividing art from commercialism – that’s what his photos are about. He creates pieces of art where both – aesthetics and concept – are equally valued features. Apart from being a commercial photographer, Fabjański is also a lecturer at Polish National Film School in Lodz.
Pawel Fabjanski is represented by two international photo agencies: ShootMe (Poland) and Take Production (Italy). He received awards in KTR contest (Club of Advertisement Creators Poland) and Silver Lion granted at annual advertising festival in Cannes. His photos were presented in "200 Best Ad Photographers Worldwide" albums published by Luerzer's Archive. He was also recognized by the GoSee Editorial Award jury and listed among the top 20 Screenings 2012 Finalists.
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