“A turf war is ensuing in the advertising world over wireless communication in the US. All of the big names are trying to connect with their markets as closely as possible and constantly stay up-to-the-minute on the latest trends.
VERIZON has just commissioned us to create an entire series of portraits featuring a young generation against the backdrop of urban culture. Fresh, colorful, and connected to reality … the brand’s focus isn’t on products, but more on creating a world of inspiration.” MP CURTET tells GoSee.
Verizon Communications Inc., or simply VERIZON, is an American telecommunication firm headquartered in New York City. Verizon was founded on 30 June, 2000, and is incorporated in Delaware. It was formed with the merger of Bell Atlantic Corporation and the GTE Corporation. Verizon Wireless, which was formed as a joint venture between Verizon and Vodafone, is meanwhile the largest mobile phone provider in the US with 120.9 million subscribers at the end of Q4 2020.
MP Curtet is represented in the US by B&A, in Europe by SEVERIN WENDELER and in France by Cream Paris.
CREDITS
Photographer MP CURTET
About MP CURTET
Patrick Curtet : "Initialy a Sports Photographer, then reporter, I have gradually opened myself up to the world of the car while developing a "Lifestyle and Landscape" sideline. During these 20 years I have had the chance to evolve in both the press and advertising worlds. While being able to form and manage teams around major projects, I also like to work in "light" mode." curtet.com