PAWEL FABJANSKI photographs the Adidas ‘Reimagine Sport’ campaign with Poland’s brand ambassador & role model Ewa Chodakowska for the agency Labcon
PAWEL FABJANSKI was commissioned by Warsaw-based agency Labcon to photograph the ‘Reimagine Sport’ campaign for ADIDAS, which he presents us here on GoSee.
“Adidas kicks off 2020 by inviting the world to reimagine sport, challenging old stereotypes and celebrating movement of all kinds. Inspired by the belief that sport has evolved, the brand’s new Spring/Summer 20 collection asks its community of women to define what sport means to them.
The versatile collection features both performance and streetwear, with each piece created to inspire the athlete in all women, however they choose to play. It introduces style-focused activewear alongside iconic lifestyle looks; from high-performance tights to statement tracksuits.
The main face of this Adidas campaign is brand ambassador, Ewa Chodakowska, the most famous Polish fitness trainer and inspirational personality, who is a role model for many Polish women. Ewa presents her interpretation of the concept of sport together with Zuzanna Borucka – creator of video content, Dominika Nahajowska – promoter of ballet for adults, and Anna Fritz-Fabijanek – a personal trainer with a passion for strength sports and weightlifting. In the Reimagine Sport campaign, each woman wonders about her own definition of sport and the role it plays in her life.”
CREDITS
Client Adidas
Production SHOOTME
Advertising Agency Labcon
Producer Jakub Paduszek
Post Production Final Touch
Styling Julia Koscieńska
Hair Piotr Wasinski / Van Dorsen Artists
Make-up Sylwia Rakowska / Van Dorsen Artists
Manicure Uroki
Celebrity Ewa Chodakowska
Set Design Paulina Plachecka
Model Zuza Borucka
Model Anna Fritz-Fabijanek
Model Dominika Nahajowska
Photographer PAWEL FABJANSKI
Movement Director Anna Bosak
assistant Tymek Maciejewski
About PAWEL FABJANSKI
PAWEL FABJANSKI, a commercial photographer based in Warsaw, Poland. His biggest interest is the thin line dividing art from commercialism – that’s what his photos are about. He creates pieces of art where both – aesthetics and concept – are equally valued features. Apart from being a commercial photographer, Fabjański is also a lecturer at Polish National Film School in Lodz.
Pawel Fabjanski is represented by two international photo agencies: ShootMe (Poland) and Take Production (Italy). He received awards in KTR contest (Club of Advertisement Creators Poland) and Silver Lion granted at annual advertising festival in Cannes. His photos were presented in "200 Best Ad Photographers Worldwide" albums published by Luerzer's Archive. He was also recognized by the GoSee Editorial Award jury and listed among the top 20 Screenings 2012 Finalists.
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