PAWEL FABJANSKI realizes the PUMA Poland campaign with mixed martial arts fighter Joanna Jedrzejczyk (stills & motion) on commission for the agency High&
CREDITS / DETAILS / VIDEO EMBED LINK
PUMA is collaborating with Polish UFC fighter Joanna Jędrzejczyk as its new testimonial. The campaign was realized by photographer and director Pawel Fabjanski. Joanna Jędrzejczyk is a former Polish Muay Thai kickboxer and today a mixed martial arts fighter who fights in the strawweight class of the UFC in which she held the title. She has competed in 30 professional fights as a kickboxer, winning 27 and losing only three.
“I created a photo and video campaign for Puma. Joanna Jędrzejczyk – professional mixed martial arts fighter and former Muay Thai kickboxer – joined the team, and the main goal of the campaign was to announce the collaboration. This time, I was responsible for directing the video and creating photographic key visuals for the campaign.
The ad agency behind the project was High&, where Marcin Pyszora and Piotr Kujda are in charge of conception. High& works with Puma on long-term projects and focuses its marketing strategies on collaborations with musicians, celebrities, and athletes. The video campaign was shot by talented DOP Mateusz Dziekoński.”
CREDITS
Director PAWEL FABJANSKI
DOP Mateusz Dziekoński
Client Puma
Production Pela Kujda
Advertising Agency High&
Creative Director Marcin Pyszora, Piotr Kujda
Producer Katarzyna Maciejewska
Editing Kuba Tomaszewicz
Post Production Televisor Studio c/o Photoby&Co
Sound Design Beat Shop Studio
Music Kamil Holden
Styling Starka
Hair Agnieszka Koper
Make-up Maja Adamiak
Celebrity Joanna Jędrzejczyk
Set Design Maciej Urbaniak
motion designer PWEE3000
1st AD Jacek Kozłowski
Staedicam Jacek Drofiak
About PAWEL FABJANSKI
PAWEL FABJANSKI, a commercial photographer based in Warsaw, Poland. His biggest interest is the thin line dividing art from commercialism – that’s what his photos are about. He creates pieces of art where both – aesthetics and concept – are equally valued features. Apart from being a commercial photographer, Fabjański is also a lecturer at Polish National Film School in Lodz.
Pawel Fabjanski is represented by two international photo agencies: ShootMe (Poland) and Take Production (Italy). He received awards in KTR contest (Club of Advertisement Creators Poland) and Silver Lion granted at annual advertising festival in Cannes. His photos were presented in "200 Best Ad Photographers Worldwide" albums published by Luerzer's Archive. He was also recognized by the GoSee Editorial Award jury and listed among the top 20 Screenings 2012 Finalists.
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