In its harsh weather campaign, Nike plans for the unexpected. Developed by 180heartbeats and Jung von Matt, it encourages the protagonists to run even when the conditions are not so nice. Low temperature, rain and night are not an excuse to abandon the training.
For the shoot, people and advertising photographer PAWEL FABJANSKI did dozens of kilometers at the best locations in beautiful Warsaw by night. And the best polish athletes posed for his camera enduring wind and weather: Joanna Jóźwik, Urszula Bhebhe, Magda Wierzbicka, Mariola Slusarczyk and Artur Kuciapski. Their outfits were chosen by Maja Naskrętska, hair was done by Mikaśka Zalewska, the make-up part was Karina Wacławik's job. Facit: You can't plan the weather, but you can plan the run. 'Just do it'.
CREDITS
Client Nike
Production ShootMe
Usage Internet campaign
Advertising Agency 180heartbeats + JUNG v. MATT
Creative Director Mikołaj Sadowski
Art Director Bartłomiej Walczuk, Mikołaj Sadowski
Copywriter Bartłomiej Walczuk
Post Production RunRun
Styling Maja Naskrętska
Hair Mikaśka Zalewska
Make-up Karina Wacławik
Model Joanna Jóźwik
Model Ula Bhebhe
Model Mariola Ślusarczyk
Model Magda Wierzbicka
Casting Artur Kuciapski
Photographer PAWEL FABJANSKI / Pawel Fabjanski
About PAWEL FABJANSKI
PAWEL FABJANSKI, a commercial photographer based in Warsaw, Poland. His biggest interest is the thin line dividing art from commercialism – that’s what his photos are about. He creates pieces of art where both – aesthetics and concept – are equally valued features. Apart from being a commercial photographer, Fabjański is also a lecturer at Polish National Film School in Lodz.
Pawel Fabjanski is represented by three international photo agencies: ShootMe (Poland), Take Production (Italy) and Pink Productions (Czech Republic). He received awards in KTR contest (Club of Advertisement Creators Poland) and Silver Lion granted at annual advertising festival in Cannes. His photos were presented in "200 Best Ad Photographers Worldwide" albums published by Luerzer's Archive. He was also recognized by the GoSee Editorial Award jury and listed among the top 20 Screenings 2012 Finalists.