Press Power. Start something bigger. BEN & MARTIN photograph the Toyota Mirai 'Real Power' campaign for Saatchi & Saatchi USA in Los Angeles
100% visionary, 0% emissions. Pioneer of a zero-emission future. With the Toyota Mirai, which only emits water vapor, Cologne-based transportation duo BAM took it to Los Angeles. Created under the clear, starry sky of California and on LA's sunny streets were two atmospheric campaign motifs. The look & feel is the result of a cooperation with GoSee member Elisabeth Winter.
TOYOTA officially comments : The 2019 Toyota Mirai’s new marketing campaign entitled “Real Power” illustrates the power of hydrogen fuel cell technology to change the world. The vehicle’s POWER button takes center stage, supported by joyful, optimistic imagery, to convey the idea that Mirai doesn’t just make life better for the driver, it has the potential to make life better for everyone. Mirai customers want to bring smart and purposeful innovation to the mainstream.
CREDITS
Advertising Agency Saatchi & Saatchi
Art Buyer Katie Buntsma
Producer Kindly Productions
Post Production TREY Digital Studio / Elisabeth Winter
Photographer BEN & MARTIN / BAM Photographers
REP Kai Tietz Produktion GmbH, Kai Tietz
About BEN & MARTIN
Ben and Martin, aka BAM, are German-based photographers and directors. They traveled around the world twice, working internationally before teaming up as a duo specializing in lifestyle automotive shoots.Their exuberant images match the duo's own high energy and never betray the expertise and planning that goes into the shoots, looking instead spontaneous and relaxed. Movement and light are consistent tools in BAM's great skillset and clear admiration for candid portraiture and a snapshot aesthetic. They work worldwide with clients like BMW, Mercedes, Kia, Volkswagen, Mazda, Ford, and Audi.
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ADVERTISING, PEOPLE, PORTRAIT, TRANSPORTATION, HAIR, MAKEUP, STILLS …. THE ACCOUNTS WITH
A BLUE STAR ARE APPROVED BY GOSEE
