Robert Westrich : Key Visuals BMW Concept X7 iPerformance – an innovative vehicle with trailblazing design
Coming back from several days in Croatia for a location shoot, including worrying that the concept car would be lost in the biggest forest fire since years in the mountains surrounding Split, followed by a CGI production in South America, a studio shoot in Munich and chalking up post production hours in Stuttgart, BMW presents its new BMW Concept X7 iPerformance at the IAA in Frankfurt, and with it, not only a new vehicle concept in the luxury class but also the new normal when it comes to the brand's luxury standard.
The BMW Concept X7 iPerformance is looking into the future with a vision and setting new standards when it comes to connectivity and digital services. An innovative user interface enables passengers to communicate with the world as well as with one another via individual screens...
CREDITS
Client BMW
Production Hetzner Produktion / Uwe Hetzner
Creative Director BMW Group / Julia Obermeier
Post Production RECOM GmbH & Co. KG
Styling Julius Forgo
Model Nanda Hampe
About ROBERT WESTRICH
ROBERT`S PERSONAL VISUAL LANGUAGE, TECHNICAL EXPERTISE AND RELIABILITY HAVE MADE HIM A VALUABLE PARTNER FOR HIS CLIENTS SINCE 2010. HE LOVES THE VIBRANT METROPOLISES AS MUCH AS THE LONELY CAMPFIRE IN THE WOODS. TRAVELING, MEETING PEOPLE, BEING CURIOUS AND ALWAYS WILLING TO GO THE EXTRA MILE IS WHAT DRIVES ROBERT.
HE IS A PROFESSIONAL MEMBER IN THE HONORABLE BFF BERUFSVERBAND FREIE FOTOGRAFEN UND FILMGESTALTER IN GERMANY. ROBERT LIVES WITH HIS FAMILY IN THE BEAUTIFUL STUTTGART AREA AND WORKS GLOBALLY.
CLIENTS & AGENCIES : AUDI . BMW . DACIA . MERCEDES-BENZ . RECARO . CANOO . STIHL . VW . HWA . MERCEDES-AMG . MAN . GTÜ . PORSCHE . BMW MOTORRAD . OPEL . VOESTALPINE . PORSCHE FORMULA E . NAON . RENAULT . EBERSPÄCHER . MERCEDES FORMULA ONE … SCHOLZ & FRIENDS . DESIGNORY . PUBLICIS CONSEIL . FISCHERAPPELT PLAY . HEIMAT . KOLLE REBBE . PUBLICIS . JUNG VON MATT . BRUCE B. CORPORATE COMMUNICATION . GRABARZ & PARTNER . JOUSSENKARLICZEK . VON HELDEN UND GESTALTEN …
AWARDS & EXHIBITIONS : EXHIBITION GRAPHIS PHOTO ANNUAL, NEW YORK . EXHIBITION AOP AWARD, LONDON . WINNER PRIX DE LA PHOTOGRAPHIE, PARIS . EXHIBITION FOTOSOMMER, STUTTGART . EXHIBITION AOP OPEN AWARD, LONDON . WINNER INTERNATIONAL PHOTO AWARD IPA, LOS ANGELES . WINNER GRAPHIS PHOTO NEW TALENT AWARD, NEW YORK . 3RD PLACE PEOPLE´S CHOICE AWARD IPA, LOS ANGELES . EXHIBITION HORIZONTE ZINGST . EXHIBITION SELECTED VIEWS ADC KONGRESS, FRANKFURT . WINNER BFF SILVER AWARD . EXHIBITION ONE WORLD HORIZONTE ZINGST . FINALIST AOP OPEN AWARD, LONDON . WINNER PDN GREAT OUTDOOR AWARD, NEW YORK . WINNER PX3 SILVER AWARD, PARIS
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