‘A King Today.’ For the premium pilsner brand founded in 1858 which has belonged to the BITBURGER Brewery Group since 2004, DIRK WEYER photographed and filmed the artwork presented here. The beer has been brewed at the König Brewery in Duisburg-Beeck from the very beginning.
According to Bitburger, König Pilsener is meanwhile available in more than 40 countries : “At first exported mainly to traditional German tourist destinations such as Italy or Spain, the beer has also been experiencing steadily rising sales in China and North America in recent years.”
The Bitburger Brewery Group, based in the town of Bitburg in the Eifel region, is a family business from Germany. Now run by its seventh generation of owners, it employs roughly 1,600 staff. The Bitburger Brewery Group’s revenue totaling €696 million (2020) makes it one of Germany’s leading brewery groups. Its products are marketed in more than 80 countries around the world.
GoSee : bitburger-international.com & dirkweyer.com
CREDITS
Director Fritz Unruh
DOP Sin Huh
Advertising Agency deepblue networks AG
Art Director Manuela Schaadt
Producer Carolin Sonnenschein
Copywriter Andreas Hatrath
Editing Lennart Seeburg
Post Production Eleven by SF Motion GmbH
Styling Nico van Dieck
Photographer Dirk Weyer
Liquid Styling Franziska Calamarius
Creative Producer Fred Schuler
Dummys Mathea van Kann
About STUDIO DIRK WEYER
Dirk Weyer Photography + Motion creates complex visual worlds for still life and moving images for international clients such as Rimowa, Versace, and Lufthansa Exclusive. Dirk works in his own studio in Hamburg, with in-house post-production and project management. His work has earned him awards at the Cannes Lions, ADC, EuroBest, IF Design Award, D&AD Awards, and the prestigious Clio Awards.