Streetwear brand PESO is now continuing the success story it had with its first permanent basics collection ‘RAWS’ – and we are delighted to present you the campaign here on GoSee for the stylish successor : ‘RAWS II’. For the upcoming drop, Germany’s most successful fashion YouTuber, Justin Fuchs, and his team have developed a photo and video campaign to stage the collection in various settings.
PESO, founded by Justin Fuchs, is among the most famous and successful streetwear brands in Germany. Responsible for the video was film production company Salt Water Films while STUDIO IGNATOV realized production and post production of the campaign motifs. The campaign was then published on the channels of PESO & Justin, accompanied by digital out-of-home screens, and chalked up several hundred thousand impressions after only a short time.
Justin Fuchs is one of the most successful fashion influencers in the country, and on social networks, he reaches more than 1.6 million fans. WELT.de writes : “In 2015, he started his own fashion channel on YouTube because it is more fun for him to talk about fashion and show his outfits than continue to produce gaming videos. To this day, five years later, his videos have been viewed more than 96 million times. They have not only made him rich, they have also brought him a community that adores him.” GoSee : pesoclo.com