Also in Switzerland, Markus Mueller portrayed Swiss celebrities for the private health insurance SWICA, including gourmet chef de cuisine Beat Caduff, star cyclist Franco Marvulli and ski queen Dominique Gisin. The background is the bonus program Benevita. Customers who do a lot for their health, can enter the activities into an online health journal and benefit from bonus rebates. A contest was put on for it which gives participants the chance to win exclusive coaching by an expert or celebrity from the areas of movement, nutrition and recreation.
For the new LOTTO campaign "My Happiness: My Freedom", Markus Mueller hovered high above Hamburg. Because happiness brings freedom. Freedom to do what you always wanted to.
CREDITS
Client SWICA
Production VISUALEYES ARTISTS / Natalija Fallocca-Bajric
Advertising Agency AMMARKT AG
Art Director Jan Walser
Photographer Markus Mueller
About MARKUS MUELLER
Like few other photographers Markus Mueller knows how to use visual means – depth in particular – to create places that invite discovery. Throughout his work he rejects the obvious and embraces the freely associative.
Markus Mueller's path to photography was preceded by a detour through the humanities. He began a degree program in history and political science in his hometown of Dresden, but while slogging through dreary texts he discovered his love of images, and decided to leave university and concentrate on photography instead. He first worked as a photographer’s assistant, and later enrolled at Berlin’s Lette Verein school, earning his diploma in 2003. Since then he has lived and worked in Germany’s capital, where his office is now based.
In addition to his art photography, Markus Mueller is known for his sophisticated work in advertising and is an internationally sought-after photographer for clients such as Adidas, Volkswagen, Land Rover, O2, Hornbach, Mercedes-Benz and Panasonic. Even in his commercial projects, Markus Mueller eschews the functional and instrumental and seeks to create timeless, enduring images. He has received numerous awards for his work, including a Clio Award, an Epica Award and a WPPED Cream Award as well as prizes from ADC Germany, ADC Europe, Cannes Lions and D&AD London.