Take it to the next level – transportation specialist IGOR PANITZ portrays parkour superstar Jason Paul in interaction with the new BMW 128
CREDITS / DETAILS / VIDEO EMBED LINK
The photographer and director got celebrity support on board for his portrait of the BMW128 TI : parkour* athlete Jason Paul. Jason was born in Frankfurt and is now sponsored by Red Bull and GoPro. On RED BULL, we read about the 29-year-old : “Jason Paul is a genuine jack-of-all-trades, who has managed to take the world by storm with his passion – and he is far from stopping… his ever-fresh video projects are famous all over the world. From “Last Call for Mr. Paul”, which chalked up nearly 120 million clicks on YouTube, to his latest video clip “Running Reverse”, in which the native of Frankfurt skillfully turns back the hands of time.” This motion athlete is indeed the perfect match for the BMW which is built entirely for driving pleasure. GoSee : bmw.de
About – Jason Paul. I work as a professional athlete and influencer for select brands. I document my life on my YouTube channel. They’re called vlogs and are like a video diary. I occasionally give talks about my journey as an athlete, marketing yourself and making the most of social media. I run the brand FARANG with my friends. We do video productions and cut and sew clothing designs. It’s the most fun work I’ve ever done. I’m learning to speak Japanese and how to be strong and healthy long long long term … and I love ice cream.
At fourteen, I was a video game nerd living in Frankfurt, Germany, and stumbled across a parkour video online. I thought “Hold my keyboard, I can do this,” and my life was never the same. I started teaching myself and connected with others with the same enthusiasm for this still unknown sport. Five years later, I won the world championship, and since then, everything has been pretty surreal… GoSee : thejasonpaul.com
*Parkour, or freerunning, is the term which describes a type of movement, the goal of which is to get from point A to point B as efficiently as possible using only the skills of the human body. The freerunner makes his or her own way through the urban and natural landscape – in a different way to those prescribed by architecture and culture.
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