The launch of the new HONDA PASSPORT, photographed by JEFF LUDES
Japanese carmaker HONDA introduced the completely new Passport at the Auto Show in Los Angeles, which will be launched in the US at the beginning of 2019. The mid-size SUV was photographed by GoSee member JEFF LUDES. "Thinking back to warmer days in 2018, I had the pleasure of shooting images for the first Honda Passport to be made in over 15 years. Things were complicated slightly because the vehicle was strictly secret and could not be shot in public locations. So, to capture its rugged outdoor abilities, I first took a small team to Colorado and Utah, shooting backgrounds on mountainsides, forests, deserts, and the city too. With an excellent library of images complete, everyone gathered with the vehicles in the California desert, shooting carefully to match angles and lighting, not to mention integrating talent. Once in post, all parts came together seamlessly, and the effort paid off with a great collection of images shot in amazing locations."
CREDITS
Client Honda
Advertising Agency RPA
Creative Director Kelly Fitzpatrick
Art Director Shea Gauer
Art Buyer Clarissa Garrett
Post Production Studio KB
Photographer Jeff Ludes
About JEFF LUDES
After a false start shooting skateboarding, Jeff sought professional help and enrolled at Art Center College of Design in California. He graduated in 2002, and joined Fox a few months later. Following advice to "shoot what you love," he was surprised to find a provocative challenge in automotive photography- to make a product beautiful, in an image that creates an emotional connection.
Clients include Acura, Audi, BMW, Cadillac, Chevrolet, FIAT, Ford, GMC, Honda, Hyundai, Infiniti, Jeep, Kia, Lexus, Lincoln, Mercedes-Benz, Mitsubishi, Nissan, Porsche, Renault, Subaru, Toyota, Volkswagen.
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