THE NEW 7 PROTECTION – transportation specialist ANKE LUCKMANN photographs for the exclusive BMW book
Specialized in transportation, photographer ANKE LUCKMANN interpreted den BMW i7 Protection in extremely emotional imagery for the limited edition book THE NEW 7 PROTECTION, which will be exclusively included with every BMW in the future.
BMW presents a new generation of special protection vehicles in the luxury sedan segment. Two models developed on the basis of the new BMW 7 Series skillfully blend an unrivaled protection concept with outstanding levels of ride comfort and spaciousness, exceptionally advanced equipment features and the dynamic prowess for which the brand is renowned.
BMW : “The new BMW 7 Protection provides VR9-class protection without sacrificing performance. The new model provides class-leading protection with the potent performance of the BMW 7 Series models. Features include ballistic and blast resistance with certified VR9 protection, which guarantees safety in accordance with VPAM requirements.
Weight optimization within the groundbreaking BMW Protection Core improves performance and agility. Custom options can include a fresh-air supply system, a fire extinguishing system, flashing lights, radio transceivers and flag poles for use when the car is on official duty. Unwavering protection and superior dynamics are combined in the BMW 7 Series Protection, setting a new standard for protection vehicles.”
The integrated protection concept of the new BMW i7 Protection and BMW 7 Series Protection was factored into the development of the new 7 Series. It is centered around the innovative and worldwide unique BMW Protection Core, which introduces the model-specific supporting body structure built entirely from armor steel. It is further fortified with armor for the underbody and roof as well as safety glass.
The first all-electric model in its protection category and offered exclusively in Europe, the BMW i7 Protection demonstrates how outstanding qualities in terms of security level, driving dynamics, ride comfort and interior comfort can be perfectly combined with a consistent focus on sustainability.
The result : a series of artistic photographs which reflect the aesthetic of the vehicle in contrast to the high-quality beauty shots, which we have already presented here on GoSee.
GoSee : ankeluckmann.com
CREDITS
Client BMW AG
Production ALWAYS EVERYTHING
Advertising Agency Jung von Matt Next Alster / The Game
Creative Director DAMIAN KUCZMIERCZYK
Art Buyer Karen Blome
Post Production TREY
Location PRG CINEGATE STUDIO HAMBURG
Photographer Anke Luckmann
SEN ART DIRECTOR LEON BECKER-DETERT
Agent Germany Kai Tietz Produktion GmbH, Kai Tietz
TECHNICAL SYSTEM Gybow
About ANKE LUCKMANN
1972 born to shoot.
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