The New Golf – Made by Life. Made for Life. We have the results of the VW GOLF shoot by FRITHJOF OHM INCL. PRETZSCH in South Africa for you here on GoSee
“Here is a further part of our Golf adventure in South Africa where we got to shoot the complete artwork for the next generation of an absolute automotive icon, the VW Golf – celebrating its 50th anniversary, by the way. It turned out to be an absolutely inspiring collaboration with Volkswagen, DDB Berlin, and DDB Paris. The pretty unconventional and authentic outcome gives happy vibes and makes us celebrate as well,” FRITHJOF OHM INCL. PRETZSCH tell GoSee.
CREDITS
Client: Volkswagen AG
Production: Cape Town Productions
Advertising Agency: Team Voltage DDB Berlin/Paris
Creative Director: Heitor Buchalla + Jonathan Baudet-Botella
Art Director: Stefanie Berkmann
Art Buyer: Valerie Opitz
Producer: Matthias Pretzsch
Post Production: Dock2Studios GmbH
Styling: Jacqueline Ziesmer + Kim Warrington
Hair & Makeup: Joanna Butt
Props: Camilla Crafter
Photographer: Frithjof Ohm
CREDITS
Client Volkswagen AG
Production Cape Town Productions
Advertising Agency Team Voltage DDB Berlin/Paris
Creative Director Heitor Buchalla + Jonathan Baudet-Botella
Art Director Stefanie Berkmann
Art Buyer Valerie Opitz
Producer Matthias Pretzsch
Post Production Dock2Studios GmbH
Styling Jacqueline Ziesmer + Kim Warrington
Hair & Make-up Joanna Butt
Props Camilla Crafter
Photographer Frithjof Ohm
FEATURING: Cape Town Productions+1
About FRITHJOF OHM INCL. PRETZSCH
Frithjof:
"Graffiti was my first means of artistic expression. It was the early ‘90s, and I was working as a model-maker by day and getting deep into the Hip Hop scene by night.
So I kicked my photography career off by documenting street art, and shooting concerts and album covers. The quality of my work caught the attention of some of the top photographers of the time, who hired me as their assistant and fine art printer. I enjoyed traveling the world with them for several years.
Finally, in 2005 I set out on my own, specializing in people, automotive and sports photography."
Matthias:
"After graduating in advertising management, I first explored my profession as a Project and Event Manager for a variety of top agencies in Hamburg.
From 2004 to 2011, I benefitted from the great opportunity of working with renowned German photographer Mats Cordt. There, I found my passion and expertise: producing international photography projects for a wide variety of premium international clients.
It was there that I also got to know Frithjof as a creative talent and friend."
Today Frithjof Ohm + Pretzsch is a symbiotic partnership: the coming together of a generalized specialist, and a specialized generalist.
We create powerful images by channeling the raw energy of artistic talent via an effective production workflow.
GoSee : frithjofohm.com
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ADVERTISING, PEOPLE, PORTRAIT, TRANSPORTATION, HAIR, MAKEUP, STILLS …. THE ACCOUNTS WITH
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