UNDER ARMOUR Sportswear - the uber-sporty looks by photographer Jon JOHNSON c/o ALYSSA PIZER MANAGEMENT for you on GoSee
Founded in 1996 by former University of Maryland football player, Kevin Plank, the brand UNDER ARMOR is a originator of performance apparel – intelligent sportswear designed to keep you dry, cools you, and doesn't limit your mobility no matter how hard your game is. Gear engineered to keep athletes cool, dry and light throughout the course of a game, practice or workout. The technology behind Under Armour's diverse product assortment for men, women and youth is complex, but the program for reaping the benefits is simple: 'Wear HeatGear® when it's hot, ColdGear® when it's cold, and AllSeasonGear® between the extremes'. Which is why the company embraces the ethos: "Under Armour’s mission is to make all athletes better through passion, design and the relentless pursuit of innovation." The new uber-sporty motifs come from Jon JOHNSON c/o ALYSSA PIZER MANAGEMENT. underarmour.com
CREDITS
Photographer Jon JOHNSON c/o Alyssa Pizer Management
About ALYSSA PIZER MANAGEMENT
Alyssa Pizer Management is a boutique photography agency representing photographers specializing in fashion, lifestlyle, kids, sports, travel, still life and lifestyle photographers. I went to college at UCLA, where I majored in Communications and minored in Economics. I have always loved fashion. I worked at Contempo Casuals (remember them?), which led to winning “Best Dressed” in high school. I suppose that was more of a sign of things to come than that Econ minor.
After college, I sold piece goods downtown in the garment district for seven years. Then, I started looking for a change. A good friend of mine, Donna Scoggins, who was a model and actress at the time, introduced me to my first photographer, Scott Orazem. From there, I started to take on more photographers and – voila! – here I am today. I have developed my niche market of fashion, beauty, and lifestyle photographers. In addition to seeking out only the most talented photographers, I also try to only represent the nice ones. I currently live in Los Angeles with the love of my life, my daughter Sydney (and my husband, too).
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