17.01.2022  •  Photographers NEWS

0
 

UWE DUETTMANN photographs the new AUDI Q4 e-tron against the backdrop of Dubai and presents a fascinating futuristic model in a modern visual language

CREDITS / DETAILS / VIDEO EMBED LINK

UWE DUETTMANN

Uwe Duettmann fotografiert den neuen Audi Q4 in Dubai

Copy the following code to embed this video on your site (use ctrl+c / cmd+c):

Transportation specialist UWE DUETTMANN photographed the new AUDI Q4 e-tron in Dubai, embracing the claim ‘Ideas Start the Future’. The futuristic model in a modern metallic Aurora Violett finish creates a strong contrast to the skyline of the ultramodern architectural metropolis of the United Arab Emirates.

The clear design of the Audi Q4 e-tron gives the future of electric mobility a characteristic form. And the progressive interior of the AUDI Q4 is marked by technological innovations, sportiness and functionality, according to AUDI.

 
UWE DUETTMANN

UWE DUETTMANN

 
UWE DUETTMANN

UWE DUETTMANN

 
UWE DUETTMANN

UWE DUETTMANN

 
UWE DUETTMANN

UWE DUETTMANN

 



About UWE DUETTMANN

After studying »Visual Arts« in Düsseldorf and subsequent studies at the HFBK in Berlin, Duettmann spent several years as longterm assistant of Hans Hansen and Annie Leibovitz. He then started his own career as a photographer, shooting editorial assignments for magazines such as Tempo, Stern, Rolling Stone, Vogue, L'Uomo Vogue and Elle...
After more than 20 years in the business, Uwe Duettmann's portfolio reveals a wild crazy-quilt of images that raise an eyebrow or sparkle a smile, featuring everything from serious portraiture and glossy auto shots to bizarre, otherworldly scenarios that could only be conceived by the wackiest of minds.
»If you look at Irving Penn, he's not thinking of shooting landscapes or people or still life,« Uwe Duettmann notes. »It's a bit the same with me. I don't care about what I'm doing, it's more about how I can express myself in different ways.« Featuring everything in his impressive career, the German-born photographer has been adorned with every major award in the advertising community, from the »Cannes Lion« to the »ADC New York«.
No matter what the project, Duettmann remains the consummate collaborator. His ultra-easygoing manner reveals no hint of the ego, yet he maintains the confidence of someone who knows he can get the job done. »All I need is good direction,« he says. »It's like jumping off a plane in a parachute. Even if the target is just one meter by one meter, I'll land on it.« On a more personal level, there's a reason why Duettmann's photographs often inspire a grin, even a laugh. »I'm not a nurse, but I'd love to help people enjoy life better,« he says. »It's bizarre working in advertising and wanting to achieve that, but I try to bring the human aspect into it.«

0
0 Comments
SOURCE : UWE DUETTMANN