08.06.2022  •  Photographers NEWS

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UWE DUETTMANN photographs the new BMW i4 in Valencia – THE FIRST-EVER BMW i4 PURELY ELECTRIC PERFORMANCE

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UWE DUETTMANN

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Powerful acceleration. Perfected balance. Spacious seating for five. And fully electric. Meet the first-ever BMW i4 – a new, sporty electric vehicle that will leave you breathless…

Uwe DUETTMANN staged the new BMW i4 in Valencia. The lifestyle motifs are also used to advertise the BMW app, with which drivers can plan their next drive, check the status of the BMW or use one of the numerous remote control functions – all from the convenience of their smartphone.

As the first all-electric Gran Coupé, the BMW i4 delivers outstanding dynamics with a high level of comfort and the ideal qualities to make it your daily driver. Production of the BMW i4 is consistently sustainable and uses green energy exclusively. In addition, the BMW i4’s high-performance battery was designed to completely avoid rare earth metals.

 
UWE DUETTMANN

UWE DUETTMANN

 
UWE DUETTMANN

UWE DUETTMANN

 
UWE DUETTMANN

UWE DUETTMANN

 
UWE DUETTMANN

UWE DUETTMANN

 



About UWE DUETTMANN

After studying »Visual Arts« in Düsseldorf and subsequent studies at the HFBK in Berlin, Duettmann spent several years as longterm assistant of Hans Hansen and Annie Leibovitz. He then started his own career as a photographer, shooting editorial assignments for magazines such as Tempo, Stern, Rolling Stone, Vogue, L'Uomo Vogue and Elle...
After more than 20 years in the business, Uwe Duettmann's portfolio reveals a wild crazy-quilt of images that raise an eyebrow or sparkle a smile, featuring everything from serious portraiture and glossy auto shots to bizarre, otherworldly scenarios that could only be conceived by the wackiest of minds.
»If you look at Irving Penn, he's not thinking of shooting landscapes or people or still life,« Uwe Duettmann notes. »It's a bit the same with me. I don't care about what I'm doing, it's more about how I can express myself in different ways.« Featuring everything in his impressive career, the German-born photographer has been adorned with every major award in the advertising community, from the »Cannes Lion« to the »ADC New York«.
No matter what the project, Duettmann remains the consummate collaborator. His ultra-easygoing manner reveals no hint of the ego, yet he maintains the confidence of someone who knows he can get the job done. »All I need is good direction,« he says. »It's like jumping off a plane in a parachute. Even if the target is just one meter by one meter, I'll land on it.« On a more personal level, there's a reason why Duettmann's photographs often inspire a grin, even a laugh. »I'm not a nurse, but I'd love to help people enjoy life better,« he says. »It's bizarre working in advertising and wanting to achieve that, but I try to bring the human aspect into it.«

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SOURCE : UWE DUETTMANN