19.03.2021  •  Photographers NEWS

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UWE DUETTMANN stages the new VW Golf Variant for DDB in his typical Vibrant Power visual language

UWE DÜTTMANN teamed up with DDB (CD Mahmoud Fathy and AD Marco Lemcke) to photograph the new GOLF VARIANT and create motifs which appeared across Germany and online. The photos were, of course, created in the Vibrant Power visual language to ensure consistent color worlds and remain true to the line. Front and center, as in earlier work, are people and their activities in order to convey a feeling of liveliness.

The Golf Variant is now more digital, more dynamic and more versatile. It comes equipped with even more space in the interior and plenty of room for the entire family or even large pieces of sports and recreational equipment. The hazard warning function is standard and supports the driver with useful information, including warnings about construction work or rescue vehicles. With the optional Easy Open function, all you have to do to open the luggage compartment lid is move your foot under the rear of the vehicle. Further information on the model is available via VW.
CREDITS
Creative Director     Voltage DDB Berlin / Mahmoud Fathy
Art Director     Marco Lemcke
Photographer     Uwe Düttmann

 
Featuring: TRANSPORTATION+1
UWE DUETTMANN Golf Variant Werbung

UWE DUETTMANN Golf Variant Werbung

 
UWE DUETTMANN Golf Variant Werbung

UWE DUETTMANN Golf Variant Werbung

 
UWE DUETTMANN Golf Variant Werbung

UWE DUETTMANN Golf Variant Werbung

 
UWE DUETTMANN Golf Variant Werbung

UWE DUETTMANN Golf Variant Werbung

 
UWE DUETTMANN Golf Variant Werbung

UWE DUETTMANN Golf Variant Werbung

 



About UWE DUETTMANN

After studying »Visual Arts« in Düsseldorf and subsequent studies at the HFBK in Berlin, Duettmann spent several years as longterm assistant of Hans Hansen and Annie Leibovitz. He then started his own career as a photographer, shooting editorial assignments for magazines such as Tempo, Stern, Rolling Stone, Vogue, L'Uomo Vogue and Elle...
After more than 20 years in the business, Uwe Duettmann's portfolio reveals a wild crazy-quilt of images that raise an eyebrow or sparkle a smile, featuring everything from serious portraiture and glossy auto shots to bizarre, otherworldly scenarios that could only be conceived by the wackiest of minds.
»If you look at Irving Penn, he's not thinking of shooting landscapes or people or still life,« Uwe Duettmann notes. »It's a bit the same with me. I don't care about what I'm doing, it's more about how I can express myself in different ways.« Featuring everything in his impressive career, the German-born photographer has been adorned with every major award in the advertising community, from the »Cannes Lion« to the »ADC New York«.
No matter what the project, Duettmann remains the consummate collaborator. His ultra-easygoing manner reveals no hint of the ego, yet he maintains the confidence of someone who knows he can get the job done. »All I need is good direction,« he says. »It's like jumping off a plane in a parachute. Even if the target is just one meter by one meter, I'll land on it.« On a more personal level, there's a reason why Duettmann's photographs often inspire a grin, even a laugh. »I'm not a nurse, but I'd love to help people enjoy life better,« he says. »It's bizarre working in advertising and wanting to achieve that, but I try to bring the human aspect into it.«

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SOURCE : UWE DUETTMANN