UWE DÜTTMANN teamed up with DDB (CD Mahmoud Fathy and AD Marco Lemcke) to photograph the new GOLF VARIANT and create motifs which appeared across Germany and online. The photos were, of course, created in the Vibrant Power visual language to ensure consistent color worlds and remain true to the line. Front and center, as in earlier work, are people and their activities in order to convey a feeling of liveliness.
The Golf Variant is now more digital, more dynamic and more versatile. It comes equipped with even more space in the interior and plenty of room for the entire family or even large pieces of sports and recreational equipment. The hazard warning function is standard and supports the driver with useful information, including warnings about construction work or rescue vehicles. With the optional Easy Open function, all you have to do to open the luggage compartment lid is move your foot under the rear of the vehicle. Further information on the model is available via VW.