'Ein Team BITTE (=One Team PLEASE')' - the DFB is delighted about the sponsorship of the beer brand BITBURGER for the women's and men's national football teams. The campaign motif was post-produced by SUBLIME POSTPRODUCTION

We're celebrating BITBURGER's big comeback at the DFB: Bitburger is now returning as the official partner of the German Football Association's men's and women's national teams. As part of the cooperation, which has been ongoing since April 2025, Bitburger is committed to equal support for men's and women's football. SUBLIME POSTPRODUCTION was responsible for the sensitive composition and finalization of the campaign motif.

The agency in charge was Serviceplan/house of communication with Senior Account Manager Franziska Köhler and CD Tobias Morka.

"Football has always played a major role at Bitburger – whether as a supporter of numerous amateur clubs in grassroots sports, as a sponsor of major Bundesliga clubs, or, in the future, as a partner of our national teams. We want to further strengthen the unifying power of football, which we all experienced impressively at the last European Championship in our own country, through this partnership." Sebastian Holtz, Sales and Marketing Director of the Bitburger Brewery Group.

"The DFB and Bitburger – this partnership has a long tradition and has been a household name for football fans for more than two decades. We are therefore very proud to continue this success story in the anniversary year of our association's 125th anniversary..." Dr. Holger Blask, Chairman of the Management Board of DFB GmbH & Co. KG.

In addition to the two senior national teams, Bitburger's sponsorship also includes the men's U21 national team and the women's U23 national team.

Bitburger, founded in 1817 in Bitburg in the Eifel region, was already a long-standing partner of the DFB from 1992 until the end of 2018 and is one of the best-known breweries and beer brands in Germany.

The DFB, aka German Football Association (DFB), is the umbrella organization of 27 football associations in the Federal Republic of Germany, which in turn represent around 24,000 football clubs.

 
CREDITS
Client     DFB & Bitburger
Advertising Agency     Serviceplan/house of communication
Creative Director     Tobias Morka
Post Production     Sublime Postproduction

FEATURING: +1

  SUBLIME POSTPRODUCTION

 

SUBLIME POSTPRODUCTION

made to look real as if they all are standing there at once. Just guess what it took to get all of them to be there in one location at the same time. Sublime Postproduction could solve it, how stays a secret.

  SUBLIME POSTPRODUCTION

 

SUBLIME POSTPRODUCTION

made to look real as if they all are standing there at once. Just guess what it took to get all of them to be there in one location at the same time. Sublime Postproduction could solve it, how stays a secret.

  SUBLIME POSTPRODUCTION

 

SUBLIME POSTPRODUCTION

made to look real as if they all are standing there at once. Just guess what it took to get all of them to be there in one location at the same time. Sublime Postproduction could solve it, how stays a secret.

  SUBLIME POSTPRODUCTION

 

SUBLIME POSTPRODUCTION

made to look real as if they all are standing there at once. Just guess what it took to get all of them to be there in one location at the same time. Sublime Postproduction could solve it, how stays a secret.

  SUBLIME POSTPRODUCTION

 

SUBLIME POSTPRODUCTION

made to look real as if they all are standing there at once. Just guess what it took to get all of them to be there in one location at the same time. Sublime Postproduction could solve it, how stays a secret.

  SUBLIME POSTPRODUCTION

 

SUBLIME POSTPRODUCTION

made to look real as if they all are standing there at once. Just guess what it took to get all of them to be there in one location at the same time. Sublime Postproduction could solve it, how stays a secret.

About SUBLIME POSTPRODUCTION
Founded in 2009, SUBLIME is a high-end post-production studio and offers the full range of services at the highest level for photographers and agencies. Sublime offers a wide set of creative solutions for portrait, lifestyle, still, cgi,  transportation, as well as gifs, clips and short videos for social media. Each production receives personalized attention tailored to its specific needs. Specialized teams are formed based on the project requirements. In addition to the main studio in Berlin, the Barcelona studio is always available. On-location services with mobile equipment for worldwide use can be added at any time. The latest equipment, along with constantly updated color management, meets the highest technical standards. Proof sizes and art prints up to A0+ can be created at any time.
 

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