'It Has to Be Heinz' - the global HEINZ KETCHUP campaign wins Gold in Cannes and four Pencils at the D&AD Awards, post-produced by STANLEY'S POST, London
The "It Has to Be Heinz" campaign by Wieden+Kennedy London won a Gold Lion at the prestigious Cannes Lions International Festival of Creativity and received four Pencils at the D&AD Awards. STANLEY'S POST, London, was responsible for the as creative as perfect retouching.
The campaign celebrates the deep emotional connection consumers have with Heinz Ketchup, highlighting brand love and the iconic status of the product. The campaign was recognized for its creative effectiveness and its ability to resonate with consumers by making them feel involved in the creative process, reinforcing Heinz as a beloved and essential part of everyday meals.
The H. J. Heinz Company in Pittsburgh, with Heinz ketchup as its best-known product, was an American producer of branded foods. On July 2, 2015, the company merged with the Kraft Foods Group to form The Kraft Heinz Company. The company valued the Heinz brand at $2.5 billion.
CREDITS
Advertising Agency Wieden + Kennedy
Post Production Stanley's Post Ltd
Photographer Philotheus Nisch
About STANLEY'S POST LTD
We’ve helped the world’s leading creative agencies and brands to create outstanding campaign imagery for over 15 years. Our reputation is built on high-end retouching. Our highly skilled artists apply the same detailed craft-based approach to anything from composite images through to full CG environment builds.We work across all sectors from photography, retouching, cgi, digital and press; mixing disciplines and doing whatever it takes to generate work of the highest quality and of the greatest long-term value to our clients.
GoSee : stanleyspost.com
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