'The apps you want right where you want them.' - Lucho Vidales photographs the META QUEST campaign, with post production by ONE HUNDRED BERLIN
Redesigned from the inside out – When TheFacebook, later renamed, started out back in 2004, it changed the very way people get in touch, keep in touch and communicate with one another. Apps like Messenger, Instagram and WhatsApp have opened up greater possibilities for billions of people all over the world.
Meanwhile renamed yet again to Meta Platforms, aka Meta, the company has left the confines of 2D monitors to provide more immersive experiences, such as augmented, virtual and mixed reality, to help shape the next evolution of social tech: “Our products empower more than three billion people around the world to share ideas and offer support.”
The campaign presented here was photographed by Lucho Vidales, with post production in the hands of ONE HUNDRED BERLIN.
Meta Quest is a division of virtual reality headsets developed by Meta. The devices are based on the brand Oculus Quest from Oculus VR, which is now Reality Labs and part of Meta. In March 2014, Oculus was acquired by Facebook, Inc. (today Meta Platforms, Inc.) for 2.3 billion U.S. dollars in cash and shares of FB stock.
In October, 2021, Facebook, Inc. announced changing the company name to Meta and that the brand name Oculus was to be discontinued starting in 2022. Meta’s Reality Labs business and research unit is the successor of Oculus VR in the area of virtual reality, and Meta Quest is its headset brand.
CREDITS
Photographer: @LuchoVidales
Client: @metaquest
Finishing: @onehundredberlin
Production: @stinkfilms
Service: @twentyfourseven_______tv
Agent: @ninabrigitte @czar_amsterdam
Assistants: @juancmorab, @arkaitz_olarra
Digitech: @jorgedigitalfoto
EP: @supereightmm
247 Ambassador: @jordimollacastillo
Producer: Edu Olavide
Production Manager: Mònica Canellas
Production Coordinator: @a.hve
PA: Sarah Contreras
Unit Manager: @angelicarodriv
1st AD: @alessandro_andrea_trovo
2nd AD: @oriolrovira
Location Manager: Kiko González
Stylist: @aahidaa
Hair & Makeup Artists: @pati.abril, @johnydean.hmua
GoSee : onehundredberlin.com
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