‘Defy the Limits’ - an eye-catching NISSAN QASHQAI campaign with elaborate CGI visuals by RECOM CGI for TBWA/Nissan United
This September, the iconic crossover NISSAN QASHQAI celebrated its big comeback with the new European ‘Defy the Limits’ campaign. To launch the new brand platform ‘Defy Ordinary’, Nissan and its agency TBWA/Nissan United are showcasing the legendary model with a creative 360-degree campaign that defies the laws of physics and urban driving.
For the launch campaign, RECOM joined forces with Art Director Jocelyn Berthat from TBWA. The vehicle concept, shown gliding through epic urban architectures from impressive perspectives, is based on AI-generated visuals. RECOM developed a series of images that enhance the dramatic effect of the scenery by highlighting the reflections and refractions of the complex architecture.
The campaign has been rolled out across Europe.
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