In the course of the Covid-19 pandemic, from which clothing stores are also suffering along with other businesses, Patrick SALONEN participated with a handful of service providers from the graphic industry in the project ‘Help in the getting-dressed crisis’. The goal was to attract attention with Corona-specific motifs on poster walls in and around Bern, and by doing so, raise awareness among customers for the reopening of shops following the mandatory closures. Initiator of the campaign was Bern-based advertiser Werber Simon Hofer, who besides Reto Andreoli (photography), also got Patrick Salonen (post production) on board. Also among the supporters were a number of people from the areas of printing and copywriting.
CREDITS
Client Casaluci Fashion Store
Usage Billboard
Advertising Agency Simon Hofer Creative
Post Production Patrick Salonen
Photographer Reto Andreoli
About PATRICK SALONEN
Patrick Salonen, born in 1977 in Bern, lives and works in Thun and Bern (Switzerland). After the founding of his own Postproduction-Business in 2004 he made a name with campaigns for Clients like Audi, Volkswagen, Deutsche Bahn, DHL, Credit Suisse and many others. Patrick Salonen is specialized in high-end Postproduction and CGI.
Based in Bern he also accompany you on location worldwide. Patrick Salonen's clients are primarily advertising agencies, photographers and companies in Switzerland, Germany and Europe.