‘Revolution is a French thing’ - the ALL-ELECTRIC RENAULT 5 launch with FULL CGI & creative retouch by RECOM for Publicis Conseil & an UPDATE-24-BERLIN exhibitor
“Bonjour tout le monde! ‘Revolution is a French thing’ – the new all-electric Renault 5 has just been launched on 26 February – and comes complete with a baguette holder for those looking for that extra je ne sais quoi… .” RECOM PARIS worked with the entire RECOM GROUP at full speed around the clock in a 24/7 workflow, and that worldwide, to proudly deliver these FULL CGI visuals for the unveiling at the 2024 Geneva International Motor Show.
RENAULT has just introduced its highly anticipated electric R5 at the Geneva International Motor Show, a model which definitely takes its styling cues from its bestselling predecessor from 1972.
“Renault 5 E-Tech Electric is a cult icon redesigned for the modern age. We pulled out all the stops for this engaging car, designed and built in France. With its cheerful design and new-generation technologies, it’s out to make electric vehicles more affordable in Europe.” Fabrice Cambolive, CEO of Renault.
CREDITS
Renault Design
VP Design Gilles Vidal
Design Project Director Paula Fabregat-Andreu
Chief Global Brand Designer Karl Saffre
Global Brand Designer Emeric Pouzenc-Parmentier
Brand Identity Florent FOREST
Publicis Conseil
Creative Director gurvan prioul
Artistic Director Pierre Dumont
Commerciaux Agnes Abensour Koskas Gennifer Rousseau Gregoire VERDET Faustine Leblan Mathilde Ferail Frederic Moussairoux Marine Ollivier Isabel Daviau Camille Grevelinger
Production Caroline Petruccelli Anissa BELBACHIR
Meet the RECOM team in person at UPDATE-24-BERLIN.
CREDITS
Client RENAULT
Advertising Agency PUBLICIS CONSEIL
Creative Director GURVAN PRIOUL
Art Director PIERRE DUMONT
Post Production recomPOST c/o RECOM GmbH & Co. KG
FULL-CGI recomCGI c/o RECOM GmbH & Co. KG
About RECOM GMBH & CO. KG
RECOM is set up in three units (RECOM POST + RECOM CGI + RECOM ART) – by now one of the most renowned and high-capacity ARTWORK/POST- and CGI-STUDIOS worldwide with offices in Stuttgart (Head Office), Berlin, London and New York City.
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