Janine Sametzky photographed the ‘That’s what I call tasty vegan’ campaign presented here on GoSee for the global player KATJES. Katjes Fassin GmbH & Co. KG is a confectionary company from Emmerich on the Rhine, which mainly manufactures licorice and fruit gums.
The executive agency was antoni, and post production was in the hands of ONE HUNDRED BERLIN.
Advertised on a meadow with an alpaca and a perky protagonist is the latest product innovation ‘Peace & Love’ fruit gums from Katjes. Idea and realization of the campaign came from Antoni Jellyhouse. The special unit of the Berlin-based agency group Antoni was founded in 2018 exclusively for Katjes.
The success story of Katjes began in Sicily in the year 1910. The family company – which is owned 90% by Bastian Fassin and 10% by Tobias Bachmüller – has since grown to become one of the three largest companies in the German confectionary market. Katjes only sells products that are vegan and vegetarian. Since 1988, Katjes is the first confectionary company to not use artificial colors of any kind. They have been replaced by fruit juices, fruit pulp and pigments in fruit and plant concentrate.
GoSee : onehundredberlin.com
Finishing One Hundred Berlin
Executive Producer: Tim Reinfarth
Producer Anna Bsmnt, Artemis Krull and Marion Dopfer