‘Wallis. Etched into the heart’. Bern advertising agency Contexta with a new branding for the WALLIS canton. Post-production by PATRICK SALONEN
The new branding of the WALLIS canton paints a completely unique picture of the area – beyond any Swiss cliché. The advert communicates strong emotions, which Wallis arouses, as well as the lasting impression a visit leaves. The new slogan summarises this perfectly: ‘Wallis. Etched into the heart’. Patrick SALONEN had the chance to work on the post-production for this job. Bern advertising agency Contexta with AD Livio Canonica was in charge of the production. Nadine Borter and Tanja Jegerlehner acted as consultants.
CREDITS
Client Valais / Wallis
Usage Campaign
Advertising Agency Contexta
Creative Director Moritz Staehelin
Art Director Livio Canonica
Post Production Patrick Salonen / Patrick Salonen
About PATRICK SALONEN
Patrick Salonen, born in 1977 in Bern, lives and works in Thun and Bern (Switzerland). After the founding of his own Postproduction-Business in 2004 he made a name with campaigns for Clients like Audi, Volkswagen, Deutsche Bahn, DHL, Credit Suisse and many others. Patrick Salonen is specialized in high-end Postproduction and CGI.
Based in Bern he also accompany you on location worldwide. Patrick Salonen's clients are primarily advertising agencies, photographers and companies in Switzerland, Germany and Europe.
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