The VITALITY campaign was designed by VCCP x Snap LDN and photographed by Dan Burn-Forti. On the job for post production once again was STANLEY’S POST.
“For the ‘Moving Forward with Vitality’ campaign, we constructed three complex images centered on Stanley – Vitality’s brand mascot. Our main focus was on creating a sense of joy & adventure exuding from the four-legged friend, while crafting our own beautiful skies and foregrounds to complement the shots.” STANLEY’S POST.
Center stage in the campaign for health and life insurer Vitality is its popular mascot, the dachshund Stanley – and not his owner. Unlike previous campaigns, Stanley is far from reluctant to exercise; instead, we see him running, jumping, swimming and sliding through life now – enjoying to the fullest his new healthier lifestyle.
Headquartered in the UK, Vitality provides private health insurance and life insurance to customers in the UK. It has a member base of around 1.7 million (June 2023 figures). The company is a subsidiary of Discovery Limited, a South Africa-based financial services group listed on the Johannesburg Stock Exchange (JSE).
GoSee : stanleyspost.com
CREDITS
Agency: VCCP x Snap LDN
Photographer: Dan Burn-Forti
Campaign: Moving Forward with Vitality
Retouching: Stanley’s Post