The CGI specialists from PX GROUP teamed up with Factor Design and stylist Irina Graewe to develop the key visuals for the ‘New in 2024’ furniture collection from COR.
“When we were developing the motifs, we wanted to showcase the exquisite product portfolio in a cozy atmosphere with interior accents. We were able to set up and arrange the props and furniture in the space remotely and in real time,” Steffen Brünner from PX tells GoSee.
The images can be used for information purposes or as an inspiring lookbook – featuring product presentations such as ‘A comfy dining room rings the dinner bell’ or ‘Sweet rooms are made of this’.
At the heart of COR is also sustainability: Since late 2023, COR customers have been able to return pre-owned furniture through the CORever second-life program, which is then refurbished for resale by the family-operated company based in Rheda-Wiedenbrück. For the initiative, CORever has just been awarded the 2024 German Award for Sustainability Projects.
For more CGI work samples by PX GROUP, contact Steffen Brünner and his team directly.
GoSee : px-group.de