12.05.2009  •  Post NEWS

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Imagerefinery : all round CGI GEROLSTEINER packshot campaign, Spanish sun for OTTO and spring for READYBANK

GoSee presents the first motif of the latest GEROLSTEINER pack shot campaign, which deepblue networks realized together with CD Matthias Haese. IMAGEREFINERY used CGI to create the bottle, water splashes and floor. 

The individual liquid parts were modelled using software combinations, given a suitable texture and lighting, and rendered. The usual “cleaning” process wasn’t necessary in the final post production session. Several construction pieces are still available for further adaptations and perspectives. Imagerefinery have now crossed into territory traditionally reserved for photography.

The latest OTTO campaign was photographed in Spain. However, the weather let them down slightly. The AD was Kay-Owe Tiedemann, joined by photographer Mel KARCH c/o OBJECTIV PHOTOGRAPHEN, with Imagerefinery in charge of post production. The agency was Kolle Rebbe, Hamburg.

We have attached, amongst others, the “boat” motif, from the new READYBANK campaign, which shows no signs of the credit crunch. As the time of year couldn’t offer enough green trees, Imagerefinery gave nature a helping 3D hand. The photographer was Sven Glage. The agency was Kolle Rebbe Hamburg with AD Alexander Hesslein and AB Emanuel Mugrauer.


CREDITS
Client     Gerolsteiner
Creative Director     Matthias Haese
Post Production     Imagefinery

 
News of: IMAGEREFINERY
IMAGEREFINERY for GEROLSTEINER

IMAGEREFINERY for GEROLSTEINER

 
IMAGEREFINERY for GEROLSTEINER

IMAGEREFINERY for GEROLSTEINER

 
IMAGEREFINERY for OTTO

IMAGEREFINERY for OTTO

 
IMAGEREFINERY for OTTO

IMAGEREFINERY for OTTO

 
IMAGEREFINERY for READYBANK

IMAGEREFINERY for READYBANK

 
IMAGEREFINERY for READYBANK

IMAGEREFINERY for READYBANK

 
IMAGEREFINERY for READYBANK

IMAGEREFINERY for READYBANK

 



About IMAGEREFINERY
IMAGEREFINERY steht für High-End Postproduction. Komplexes Composing, klare Look-Entwicklung und sensibles Retouching sind unsere Leidenschaft. Zusätzlich erweitern wir mit CGI den fotografischen Spielraum und setzen bei Live-Rendering und Fluid-Simulation auf größtmöglichen Realismus und Flexibilität.

Fotografen, Werbe- und Designagenturen vertrauen uns Ihre Bilder und Ideen an. Wir helfen bei ihrer Entwicklung, finden Wege alles passgenau in Szene zu setzen und sind einfach da – egal ob vor oder während des Shootings mit eigenem Equipment und wenn nötig die ganze Nacht.

Nur so entstehen Bildwelten mit höchstem, kreativen Anspruch, und deshalb ist IMAGEREFINERY der Ort, wo Bilder hin wollen.

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SOURCE : IMAGEREFINERY