Imagerefinery : and the world's first green computer tomography for SIEMENS
SIEMENS has produced a revolutionary, almost unbelievable computer tomography. The M.E.C.H. advertising agency of Berlin provided the idea of creating the CT from fruits and plants and assigned IMAGEREFINERY postproduction with the creation of the key visuals. The appearance and the international presentation of the appliance were given a "fruitylicious" look.
The visualisation of the "world’s healthiest CT" was realized by IMAGEREFINERY in several steps. 3D rendering and modelling enabled the creation of the entire modulation and the final lighting. The composition itself is made-up of 60 individual parts and illustrative artwork. The shots of the single fruits and tiny arrangements, which were finished after the layout and postproduction, were made by Christian Lohfink.
For the presentation of the original appliance, IMAGEREFINERY broke down the final keyvisual into several two dimensional views, which were then projected onto the CT using six projectors, to make the key visual come to life. Here are the motifs.
CREDITS
Client Siemens
Production Dieter Weber
Creative Director Greg Bray
Art Director Greg Bray
Post Production Imagerefinery
Styling Nico Van Dieck
Photographer Christian Lohfink
About IMAGEREFINERY
IMAGEREFINERY steht für High-End Postproduction. Komplexes Composing, klare Look-Entwicklung und sensibles Retouching sind unsere Leidenschaft. Zusätzlich erweitern wir mit CGI den fotografischen Spielraum und setzen bei Live-Rendering und Fluid-Simulation auf größtmöglichen Realismus und Flexibilität.
Fotografen, Werbe- und Designagenturen vertrauen uns Ihre Bilder und Ideen an. Wir helfen bei ihrer Entwicklung, finden Wege alles passgenau in Szene zu setzen und sind einfach da – egal ob vor oder während des Shootings mit eigenem Equipment und wenn nötig die ganze Nacht.
Nur so entstehen Bildwelten mit höchstem, kreativen Anspruch, und deshalb ist IMAGEREFINERY der Ort, wo Bilder hin wollen.
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