IMAGEREFINERY in charge of post production for the latest O2 Can Do brand campaign for Markenfilm Hamburg, with photographer Dave Hill and Serviceplan Bubble

Realizing good ideas despite all adversities and making dreams come true – that’s what the brand O2 stands for with its ‘Can Do’ attitude. O2 Telefónica and Serviceplan Bubble have developed a large-scale integrated campaign together. A total of sixteen motifs were created by photographer Dave Hill, which were run in parallel to the brand film with emotional storytelling across all channels. (Director: Salomon Ligthelm, Production: Markenfilm Hamburg). IMAGEREFINERY took care of post production.

Serviceplan Bubble demonstrates with the strong ‘Can Do’ attitude what’s all possible today thanks to hi-tech and the extremely good O2 network : For example, two musicians perform a concert in sync from two different locations, or a basketball player throws a basket wearing VR glasses!

Lars Holling, Managing Partner at Serviceplan Group: “A huge project which we worked on for so many months. For us, it is more than just a campaign – it is a new mindset that needed to be conveyed across all channels. From the campaign, to a new store in Berlin or even a brand book and live concert – it’s all about Can Do. To make it, we got thrilling people on board such as RIN and Schmyt, as well as Robogirl Beyza, whose body has been dealt a hard blow by fate, or our forever-young fashion influencer Gramps. They all personify CAN DO.

The campaign is online, on TV, in movie theaters, print, audio, (digital) out-of-home ((D)OOH), social media, and at the point of sale (POS).

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IMAGEREFINERY FOR O2 – CAN DO // client Serviceplan Bubble // photo Dave Hill

 

IMAGEREFINERY FOR O2 – CAN DO // client Serviceplan Bubble // photo Dave Hill

IMAGEREFINERY FOR O2 – CAN DO // client Serviceplan Bubble // photo Dave Hill

 

IMAGEREFINERY FOR O2 – CAN DO // client Serviceplan Bubble // photo Dave Hill

IMAGEREFINERY FOR O2 – CAN DO // client Serviceplan Bubble // photo Dave Hill

 

IMAGEREFINERY FOR O2 – CAN DO // client Serviceplan Bubble // photo Dave Hill

IMAGEREFINERY FOR O2 – CAN DO // client Serviceplan Bubble // photo Dave Hill

 

IMAGEREFINERY FOR O2 – CAN DO // client Serviceplan Bubble // photo Dave Hill

IMAGEREFINERY FOR O2 – CAN DO // client Serviceplan Bubble // photo Dave Hill

 

IMAGEREFINERY FOR O2 – CAN DO // client Serviceplan Bubble // photo Dave Hill

IMAGEREFINERY FOR O2 – CAN DO // client Serviceplan Bubble // photo Dave Hill

 

IMAGEREFINERY FOR O2 – CAN DO // client Serviceplan Bubble // photo Dave Hill

IMAGEREFINERY FOR O2 – CAN DO // client Serviceplan Bubble // photo Dave Hill

 

IMAGEREFINERY FOR O2 – CAN DO // client Serviceplan Bubble // photo Dave Hill

IMAGEREFINERY FOR O2 – CAN DO // client Serviceplan Bubble // photo Dave Hill

 

IMAGEREFINERY FOR O2 – CAN DO // client Serviceplan Bubble // photo Dave Hill

IMAGEREFINERY FOR O2 – CAN DO // client Serviceplan Bubble // photo Dave Hill

 

IMAGEREFINERY FOR O2 – CAN DO // client Serviceplan Bubble // photo Dave Hill

IMAGEREFINERY FOR O2 – CAN DO // client Serviceplan Bubble // photo Dave Hill

 

IMAGEREFINERY FOR O2 – CAN DO // client Serviceplan Bubble // photo Dave Hill

IMAGEREFINERY FOR O2 – CAN DO // client Serviceplan Bubble // photo Dave Hill

 

IMAGEREFINERY FOR O2 – CAN DO // client Serviceplan Bubble // photo Dave Hill

IMAGEREFINERY FOR O2 – CAN DO // client Serviceplan Bubble // photo Dave Hill

 

IMAGEREFINERY FOR O2 – CAN DO // client Serviceplan Bubble // photo Dave Hill

IMAGEREFINERY FOR O2 – CAN DO // client Serviceplan Bubble // photo Dave Hill

 

IMAGEREFINERY FOR O2 – CAN DO // client Serviceplan Bubble // photo Dave Hill

IMAGEREFINERY FOR O2 – CAN DO // client Serviceplan Bubble // photo Dave Hill

 

IMAGEREFINERY FOR O2 – CAN DO // client Serviceplan Bubble // photo Dave Hill

IMAGEREFINERY FOR O2 – CAN DO // client Serviceplan Bubble // photo Dave Hill

 

IMAGEREFINERY FOR O2 – CAN DO // client Serviceplan Bubble // photo Dave Hill

About IMAGEREFINERY
IMAGEREFINERY steht für High-End Postproduction. Komplexes Composing, klare Look-Entwicklung und sensibles Retouching sind unsere Leidenschaft. Zusätzlich erweitern wir mit CGI den fotografischen Spielraum und setzen bei Live-Rendering und Fluid-Simulation auf größtmöglichen Realismus und Flexibilität.

Fotografen, Werbe- und Designagenturen vertrauen uns Ihre Bilder und Ideen an. Wir helfen bei ihrer Entwicklung, finden Wege alles passgenau in Szene zu setzen und sind einfach da – egal ob vor oder während des Shootings mit eigenem Equipment und wenn nötig die ganze Nacht.

Nur so entstehen Bildwelten mit höchstem, kreativen Anspruch, und deshalb ist IMAGEREFINERY der Ort, wo Bilder hin wollen.

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