MAGROUND x BENTLEY MOTORS - new marketing visuals for the elegant luxury SUV BENTLEY BENTAYGA
MAGROUND presents the results of the cooperation with BENTLEY MOTORS here on GoSee: high-quality backplates and HDR content in the form of new marketing visuals for the BENTLEY BENTAYGA. The visuals feature two dynamic driving shots of the luxury SUV on a coastal road with a sunset atmosphere. The cars were added in CGI and seamlessly blend into the background images and HDR domes provided by MAGROUND. Motion blur was added digitally. The CGI and post production work came from Mustard Post with creative direction by Iain Ross from Motorvated Creative.
The Bentayga interprets the classic design elements of Bentley – from the black gloss matrix grille to the concise powerlines and powerful rear flanks – in an SUV with increased ground clearance. The result is a beautiful automobile that exudes both luxury and performance.
GoSee MAGROUND
CREDITS
Client Bentley Motors
Creative Director Iain Ross
Post Production Mustard Post / Tony Swinney
Photographer MAGROUND
About MAGROUND
MAGROUND is the go-to resource for exclusive imagery to create outstanding marketing visuals for the automotive industry.
Founded in 2007, MAGROUND became a worldwide leader, enabling brands such as Mercedes-Benz, Volkswagen, Porsche, Kia, Toyota, and many more to produce advertising campaigns, catalogs, and interactive content.
With more than 1 Million background images from around the world, MAGROUND is a solid solution for creating visual content at scale. Also with tight budgets, and timings.
Beyond any “classic” photo stock, MAGROUND has proven itself as a trusted partner in a modern production workflow. From implementing 3D-Objects with the help of the most extensive 360° HDRi database to creating full CG virtual environments for online experiences to organizing worldwide on-demand photo shootings.
With offices around the globe MAGROUND and its massive network of over 400 professional photographers, not only ensures the “German” efficiency, high design, and quality standards but also helps to reduce the carbon footprint that is inevitable with traditional production methods.
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