For DEUTSCHE BAHN AG and under the central coordination of Ogilvy Germany in Frankfurt, Patrick was in charge of post production of the print motifs for the climate protection campaign ‘Climate protection can also be quite simple’. The motifs were photographed by GoSee Member MICHEL JAUSSI. Responsible for realizing the campaign from the agency were CD Peter Strauss and AD Sergej Chursin (AB: Nathalie Hergenhan, Tanja Bornmann – from BO, Junior AB: Simone Kliesch).
With this campaign, DEUTSCHE BAHN AG would like to demonstrate that using railway services is climate friendly in so many regards. The motifs are on display at several railway stations as well as on the website of Deutsche Bahn. The main motif was also hung in an oversized format in close proximity to the headquarters of Deutsche Bahn AG on Berlin’s Potsdamer Platz.
CREDITS
Client Deutsche Bahn AG
Production Marc Wientzek
Usage Print & Online Campaign
Advertising Agency Ogilvy Germany
Creative Director Peter Strauss
Art Director Sergej Chursin
Art Buyer Nathalie Hergenhan
Post Production Patrick Salonen
Photographer Michel Jaussi
JUNIOR ART BUYER Simone Kliesch
ART BUYER vonBO Services, Tanja Bornmann
ACCOUNT MANAGER Bettina Angemar
FEATURING: Michel Jaussi+1
About PATRICK SALONEN
Patrick Salonen, born in 1977 in Bern, lives and works in Thun and Bern (Switzerland). After the founding of his own Postproduction-Business in 2004 he made a name with campaigns for Clients like Audi, Volkswagen, Deutsche Bahn, DHL, Credit Suisse and many others. Patrick Salonen is specialized in high-end Postproduction and CGI.
Based in Bern he also accompany you on location worldwide. Patrick Salonen's clients are primarily advertising agencies, photographers and companies in Switzerland, Germany and Europe.