RECOM : FULL CGI for AXOR ‘Make It Yours!’ and the Ushi Tamborriello bathroom ‘Gretel & Hänsel’ – a magical place and the quiet of the Black Forest
With ‘Gretel and Hänsel’, Swiss-based interior architect Ushi Tamborriello and her team present a bathroom of understated luxury in which folkloric references tell their own stories of wonder. Set in Germany’s Black Forest, the 15sqm concept is Tamborriello’s personal response to the AXOR ‘Make It Yours!’ campaign, and is a stunning example of the interplay between narrative and space.
RECOM had the pleasure of realizing this project via full-CGI, which included creating 3D models of the bathroom architecture along with AXOR products and all props (e.g. towels, flacons, toothbrushes, cups, scented candles, pine cones, razors, little bowls, etc.) plus all water simulations. It was all combined for the final look in numerous visuals in creative retouch.
“AXOR’s products revolve around the concepts of individuality, personalization, and ultimately, the personality of the user,” Tamborriello tells AXOR. “It quickly became clear to us that we could best approach an ‘invented individuality’ through scenography. With this realization, worlds opened up and one narrative motif followed the next.”
By conceptualizing the bathroom in this way, Atelier ushitamborriello was free to draw from a rich, diverse patchwork of influences. “We were inspired by the variety of new possible materials of the faucets, the washbasins, the accessories; the dark woods, bronze, marble,” Tamborriello adds. “The quarries of Carrara became a topic, of Michelangelo and his idea of the liberation of sculpture from stone… Ultimately, however, it was the Black Forest, home of AXOR, with its many, sometimes dark tales which led to the iconographic ‘forest fairy tale’ Hansel and Gretel.”
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CREDITS
Client AXOR
Creative Director Tatiana van Houten
Post Production recomPOST c/o RECOM GmbH & Co. KG
Interior Architect Ushi Tamboriello
Full-CGI recomCGI c/o RECOM GmbH & Co. KG
About RECOM GMBH & CO. KG
RECOM is set up in three units (RECOM POST + RECOM CGI + RECOM ART) – by now one of the most renowned and high-capacity ARTWORK/POST- and CGI-STUDIOS worldwide with offices in Stuttgart (Head Office), Berlin, London and New York City.
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